Brand Equity Studies

Service Description

We believe in customer-based brand equity, which is measuring the brand equity at the individual level, which allows decision making to parcel out product equity into respective components and measure the relative importance of each component. This allows to also calculation of the monetary equivalent value of each of the sub-components of the brand equity. We use conjoint methodology and hierarchical linear bayes modelling to estimate the brand equity. Case Our client wanted to understand the current equity in the market and how they can grow it, where and by what means, in addition to studying the current brand position versus competition, we also computed brand health metrics at individual customer level. The outcome was insight on improving certain aspects which would result in “Relationship building”.