Driver analysis

Service Description

This is a variety of methods used in identifying the factors which affect a metric of interest. For example in business, the most important factor on customer satisfaction, or in social, such as the most appealing behavioral change agent. “A powerful idea is absolutely fascinating, and absolutely useless until we choose it” ~ Richard Bach. Driver analysis will help you understand what makes customers prefer your brand versus a competing brand, or how to create a unique proposition. Case: A client in the financial sector wanted to understand the differentiation on user experience, we used a traditional methodology (Mystery Shopping) but on a modern scale (Video analytics). While this innovation enabled quick scaling at an affordable cost, the institution was able to identify areas for “cementing long lasting client relationships”

Contact Details

• +254721972813

  info@africanstat.com